Very few things are quite as befuddling as those brands that claim to revere their customers but whose approach never seems to reflect their marketing. If their motto is ‘The Customer is King’, why do they act like the happiness of the customer doesn’t matter? It’s almost like most of their support training manuals are excerpts from some handbook with a name like ‘How to lose your customers and alienate your fans’ or ‘Increasing customer frustration for dummies’.
If such a handbook were to exist, I imagine it’d list all of these methods down below. If you love your customers even a little bit, you wouldn’t follow any of this:
So, what do you imagine is in the “How To Lose A Customer In 10 Minutes” handbook? What are your suggestions? Drop us a line in the comments and let us know.