Reseller Conference 2017: Collaborate for Success

Written by on March 7, 2017

We just wrapped up the 2nd edition of our Freshdesk Reseller Conference. Or as Selwyn Uy from i4Asia calls it: a reunion of Freshdesk’s extended family members.

Freshdesk has become more like a family, rather than just a business alliance.

– Selwyn Uy, i4Asia Corp, Philippines

We bid adieu to 35 guests, who had traveled thousands of miles from across the globe just for this annual event, which lasted four power-packed days and consisted of learning, sharing, and fun in equal measures.

The success of our reseller program is based on a single motto: mutual growth while doing what we love, which is enabling companies of all sizes to deliver exceptional support to their customers.

The theme of this year’s conference was Collaborate for Success. Our objective was to create an environment for our partners which is conducive to learning from and with each other. The opening day saw partners learn about Freshdesk’s vision through keynotes from Girish Mathrubootham (CEO) and Nishant Rao (COO).


The following days were all about product deep-dives and open sessions with several functional teams on the roadmap ahead, as well as peer-to-peer learning and sharing of best practices in sales, marketing, and professional services.

Sounds a bit too much? That’s because we haven’t told you about all the dinners and parties. You can check out the event pictures (that speak louder than words) here.

We came to the event with a three-pronged agenda—learn more about the Freshdesk roadmap and direction, strengthen our existing partnership with the company, and to network with the partners.

– Stefan Letko, Customer Support Director, Cirruseo


What we learned from our resellers:

We took this event as an opportunity to learn a thing or twenty from our partners. The partners brought quite a few insights to the table, such as an understanding of the local market and competition, their approach to problems, and solutions to achieve business goals for customers in their region.


Our Freshservice product experts organized a workshop for the resellers and walked out of the room more than satisfied with the domain expertise and problem-solving capabilities of the partners. The channel managers wore proud smiles on their faces not unlike parents at their children’s graduations.

Here’s what Sanjeev, a product consultant at Freshdesk, had to say about the workshop:

They amazed us with their level of detail in project execution and accomplished a lot of work within a few hours. They are brilliant and hardworking folks. On a personal note, I think we learned much more from them than they did from us.”

We couldn’t agree more!

What our resellers learned from us, and each other:

We discussed our company focus for this year, product roadmaps and our customer success program, along with best practices, frameworks, and tools currently being used in the industry.

The open door policy at Freshdesk allowed us to interact with and learn from members of all teams, including support and marketing. It was a great experience to attend the reseller conference!”, enthused Yannick Pirard, CyS Service B.V.

We’re glad you feel this way, Yannick!

Taking into account feedback from previous reseller conference, this year we included Partner Talks where we had partners present what worked for them in 2016.


  • Marcus Landgren from Swedbyte, one of our outbound champions, held a session on outbound sales.
  • Nuttanee Hayukt, our Thai reseller who organized a hugely successful event last year with a significant turnout, spoke extensively on event organization.
  • Our French partner, Stefan Letko, shared the success story of a very large implementation that was executed by Cirruseo, along with the challenges and the solutions employed to overcome the same through integrations, feature deployments, and customizations.

We believe the sessions were a huge hit because it is always good to learn from like-minded folks who are working towards the same goal as you. Selwyn also echoed the same sentiments:

Comprehensive knowledge sharing between partners has allowed us to learn from each other.

We’d also like to give a special shout-out to Alexander, President at GB Advisors, who never shied away from asking questions, and in doing so, allowed others to learn from and with him. Thanks, Alex, you are a hoot and a half!

As a company, we aspire to a state of synergy where the whole is greater than the sum of the parts. Our partner network is an invaluable part of this philosophy, one that’s continuously growing and adding mileage.


If you would also like to be part of our family and collaborate for mutual success, you can sign up for our reseller program here.

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  • Bharath Baskaran

    When people say that work Is “Quite Amazing” and Freshdesk Is not Quite
    Amazing ,It’s Amazing So quitely.Soon many Partners going to embrace
    the need of FreshDesk!