Today’s big news in the Customer support world is Salesforce acquiring Assistly for $50MM. First, we would like to congratulate Alex Bard and the entire team at Assistly for their fabulous exit. It’s stories like these that fuel entrepreneurship around the world.
Salesforce buying Assistly validates something that we have believed all along – Customer Support on Social Networks like Twitter and Facebook is very real and is expected to be even bigger in future. Here is our whitepaper on Improving customer support using Twitter.
According to the Techcrunch article –
Salesforce already offers the Service Cloud to companies, which helps businesses connect with customers across both traditional and social channels. But Assistly extends this offering to the small business community, and helps Salesforce reach this audience.
This again validates our assumption that Social customer support is not just for large companies like Dell or Comcast but is equally important for smaller companies who care about about their customer experience and brand reputation. So I think that the whole game of social customer support is ahead of us and in that sense, Assistly may have exited early (it’s just about a year since they launched) but who am I to comment on that?
Congratulations to the fine folks at Assistly, we are happy for you. We are also excited about the terrific opportunity ahead of us. In case you didn’t already know, we just announced our 100th customer (in as many days) today!